Should Your Website Be Built By A Professional?
Today’s consumers are not like the consumers from the 20th century or even the early 2000’s.
Todays consumers all search for businesses, services and products through the internet. Long gone are the days when users relied on phone books. If someone wants information of any nature, the first port of call is the internet.
When a potential customer searches for a product or a service that you offer, or for your company, you need to be discoverable. More importantly, you must show up and look good, professional and like someone they can trust to help them.
It’s important to look good because often, your website is the first impression that your potential client gets. If the customer found you through a link given to them by a friend, or through search, your website is the first contact point with them. Before even seeing your store or talking to one of your staffs, they will first see your website.
You must ensure that you make a good first impression.
The reason you make sure your showroom and storefront look good is because you know that upon seeing them, your customers will form an opinion of your business. Other things like customer service, price and quality come later.
Your website is your digital showroom and storefront. Potential customers are looking at it and forming an opinion based on how it looks. This is why you need to ensure it looks good!
What Makes a Quality Website?
For a website to be said to be quality, it needs to pass many tests. It has to be well-organized, clean, clear/concise, easy to navigate, branded, functional and modern (with regards to layout and style). More importantly, your website has to motivate the visitor to want to do business with you.
Crucial information like hours of operation, contact info and where your business is located must be very easy to find. In case your company has social media profiles, make sure there are buttons to these profiles.
Remember people want a quick answer or solution to their problem. Make it extremely easy for them. Also, they want something that has visual appeal. A quality website gives them that.
Another characteristic of a quality website is that it looks great in all browsers. Test your website in different browsers to ensure it looks good and functions properly across these different browsers.
Also, a quality website is easy to use and looks great on a mobile device. There is a deliberate attempt to increase use of mobile devices to access the internet. This means your website must be properly designed and built to ensure optimal web viewing.
Lastly, a quality website is well-polished. It means not grammatical or spelling errors, no old web design trains and no loose ends. Also, it mustn’t have blurry images or lame clip art.
Your content needs to be visually appealing and complete. Fonts must match across the whole website. You also need to make a proper choice when picking the font colour and size.
Here are some incredible stats that shows you why a great design is important for your business.
It takes roughly 50 milliseconds for a user to form an opinion of your website, which determines whether or not they like your site. This is what determines whether they stay or leave.
What it means:
The saying that you should not a judge a book by its cover is certainly irrelevant in web design. Websites are often subject to incredible levels of snap judgments. This immediately influences perceptions of credibility.
There great chances that, for any specific search query, there are multiple results fitting a user’s needs. A user would only glance at your website and move on to the next one. Users judge websites swiftly and ruthlessly.
94% of negative website issues are design-related
Using modern design is one of the simplest ways to solve this problem.
Because users only need less than one second to judge the credibility of your website, the simplest way to impact their decision is with stunning design.
Ensure your website is not old-looking with only minor fixes. Make sure the images are as recent as possible, and that the fonts are timeless or modern.
Aspect ratio is another crucial factor when it comes to website modernity. If your website has an aspect ratio of 3:4, it’s a sign that it is dated and visitors won’t take it seriously.
More modern 4:3 or even 16:9 aspect ratios are ideal to the widescreen devices of today.
How to fix it:
The only way that you can banish snap judgments on the homepage of your website is to improve its design. You are going to need to hire a reputable professional web designer to do your website for you.
The Benfits Of Hiring A Professional Web Design Company
1. Strategy Development
One of the obvious advantages of hiring website developers is that they have a strategic plan. The plan allows them to centre on your business model as well as future goals and ambitions.
If your long-term ambition is to bring your entire business online, a professional web developer will help you lay the foundation and advise you on the best way forward so that your plans are on course. However, not all developers are equal with regards to strategic planning. But to a professional web development company, this is an obvious way of helping you meet your goals.
2. Quality Web Development
Literally and figuratively, your website is the doorstep to your firm. Therefore, it’s important that it makes a great first impression on those who visit it.
Today, thanks to e-shop and ecommerce integrations, most transactions take place directly on websites. Therefore, it’s important that your website is of the highest quality.
It must be dynamic and well-planned to serve the different preferences and tastes of many clients frequenting such sites.
If you hire an experienced web developer, you can look forward to a results-driven website which is also lively and attractive. Also, you get a website that offers maximum user experience.
3. Unique Content Development and Management
The importance of quality content cannot be overemphasised in web design and development. You could think of a website without content as a farm with no crops; not only is it bare but doesn’t serve any purpose.
Given that content development is a skill that only specialised people have. As such, individual developers may not be the most suited people to develop captivating content.
You need to ensure your content is informative and unique, as this is the only way I will attract targeted traffic.
Normally, web development companies have different teams assigned to carry out specific tasks in the development process. It has a department of content writers whose only role is to develop content and ensure the website is of the greatest quality.
4. Search Engine Optimization
It’s not just enough to have a glamorous website. Your website must be optimised to be visible to search engines easily.
Whenever a user searches for content, product or services on the web, you will notice that some pages appear first. If your website doesn’t show up on the first page of the SERPs, a user might never click on it. Research shows that almost nobody visits the second page of Google.
With search engine optimisation, you can be sure that your website ranks on the first page. Web design companies often have experts who will are able to promote your website and increase it’s ranking in the search results. The means your website will rank highly in major search engines like Yahoo, MSN, Bing and Google.
5. Better Designs
There are major flaws in using templates to create your website. They can be very boring and also everyone can access them the way you do. When you use those templates, you often end up with a boring website and no visitor likes a website that offers nothing new.
Your website design has a lot of significance. Failure to pay attention to the design of your website is a big mistake.
There are cases where the design is the single most important thing in the businesses sales funnel. By hiring a professional web design expert, you will be sure that the website you get has the best quality design. This design is sure to attract customers and help propel your sales.
When you hire a web designer to do your website, you can rest easy knowing that they will be knowledgeable about the latest technological trends and changes. Also, they are aware of the new standards, especially for mobile devices. Such a company will ensure that your website is compatible with different platforms for instance smartphones and tablets. Using a responsive design, they will build a website that saves you from incurring further losses.
4 Tips For A Flawless Website
1. Pick A Solid Domain Name
At the moment, there is cut-throat competition for domain names. For this reason, be flexible but be sensible when choosing your domain name. Even if your .com address is no longer available, do not fall into the temptation of adding a hyphen. Also, resist the urge to go with .net version. These options will only lose your visitors in the end. Take some time to find the best option.
2. Develop A Clear Identity
Next time you surf the net, pay attention. Watch for sites with titles or logos whose designs are cluttered with banners and ads. Also, look for sites with obscure logos. How do you feel when you view these sites? If these websites aren’t giving you the best impression – keep it in mind during your website design.
Ensure that your identity is visible on your website. Be short and clear with your text. If you clean carpets, use as few words as possible to inform your visitor that you clean carpets.
3. Create And Release Good Content.
This doesn’t just mean that you have interesting content. Also, it means accurate, well-communicated and well-researched content. Your web visitors have very short attention spans. Therefore, make sure you are clear and concise.
Also, use proper grammar, correct spelling, be relevant, accurate and regularly update your content. Social media updates and blogs offer the perfect opportunity to add fresh content.
Not only will this hook your readers and keep them coming back, but it also a good strategy for SEO. Google loves “fresh websites” who are always posting new content.
4. Ensure You Have Security
Another thing is to ensure you use strong passwords for all your accounts. Also, if your website runs on Magento or WordPress, ask your designer to always update the platform. As well as adding new functionality, periodic updates are one way of addressing security issues.
A professionally designed site is a necessary investment that goes a long way to help you stand out from the competition.
We live in an era where online competition is cut-throat. Today’s brand of customers does a lot more research before choosing to work with a business, and when they want something, they search it on the internet and not newspapers or yellow pages.
When they make a search and land on your website, you want to put your best foot forward and present your business as best you can – this you can only achieve when you have well-designed websites. Customers look for a solution, and they want it fast. If your website is poorly designed, non-responsive or looks unprofessional, they will leave immediately.
If you don’t have the skills & knowledge to execute everything detailed in this article, then yes, your business’s website should be done by a professional.
If you’re looking for a professional website design team contact XESIV Digital or Juma Digital. Are you located in the Great Southern of Western Australia? Needing a digital partner who does Albany Website Design or Albany SEO? Reach out to us on our contact form down below page. We have a team of online marketing specialists waiting for your message.
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ABOUT THE AUTHOR
Aarron Attwell is the Founder and Director of XESIV Digital.
Aarron began working in internet marketing back in 2013 and is currently responsible for all marketing and web strategy here at XESIV Digital.
Follow Aarron’s story on his social media channels